PR HOUND

In response to our client’s time-sensitive request, we implemented a strategic plan to enhance the visibility of the game. Building on its existing success in Asia, we issued a press release highlighting accolades from prominent Japanese media outlets and initiated targeted outreach for game codes on both Switch and PC platforms.

Additionally, we launched a personalised one-on-one pitching campaign, successfully distributing over 200 codes within just 14 days. The results were evident, with coverage secured on major and influential gaming platforms. Notable quotes from respected sources underscored the game’s appeal, leaving our client highly satisfied with the outcomes. We take pride in meeting this challenge, achieving significant coverage, and contributing to the ongoing success of Astilibra Revision.

The game exceeded expectations by securing extensive news coverage and reviews, surpassing 400 in total, well beyond the anticipated 100. Acclaim spanned major media outlets, including Destructoid, Eurogamer, and IGN, with comprehensive coverage from renowned global publications. Local newspapers, TV, radio, lifestyle, and trade press also contributed to a diverse and widespread presence.

Our strategic approach included over 10 exclusive interviews with Yu Suzuki, featured in top-tier outlets such as Forbes. A highlight was a world-exclusive insight with IGN, strategically coordinated with Japan/IGN, providing a unique preview of Air Twister. The campaign’s success is reflected not only in the impressive numbers but also in the range of influential platforms that embraced and celebrated the game.

Simon the Sorcerer began in the 90s as a classic point-and-click adventure series and gained a cult following for its witty writing and charm. Simon the Sorcerer Origins is the 30th anniversary revival of Britain’s original boy wizard and serves as a modern prequel, reintroducing the world, characters, and tone to new audiences while respecting the style adored by longtime fans.

We knew that our favourite sarcastic sorcerer was in good hands with Italian developer Smallthing Studios, who have gone on to win awards for their work on the franchise. But Simon is less well-known outside of Europe, so we also had the challenge of introducing him to the Americas and beyond.

The response was magical. We built a steady campaign of trailers and press releases, targeting influencers, streamers and gaming sites alongside TV, radio, magazines and newspapers. Targeted previews were run in conjunction with IGN.de, HobbyConsolas (ES), V2 (FI), VGC (UK), Videochum (US), and Oyungezer(TR).

Our campaign in numbers:

* 800+ review and coverage codes REQUESTED by the media
* 300+ One-to-one pitches to carefully selected outlets
* 1,400+ coverage links generated in a 4-month period
* 30+ developer interviews completed