HELLO INDIE
DEVELOPERS
Making indie games is hard. The hours are long, the margins are tight, and lots of devs will throw in the towel before they’ve even made a demo...
We're here to help with creative, story-driven PR that helps small teams shout louder.
At PR Hound, we see it every day. Great indie games don’t fail because they’re bad; they fail because nobody heard about them.
And we’d really like to fix that...
What is indie game PR?
Indie game PR is not about pretending you’re bigger than you are. It’s about:
- Making your game understandable in 10 seconds
- Making your story interesting in 10 words
- And making journalists, creators, and players care enough to click
It’s going to take a lot more than a hastily written press release to make this happen. We’re not quite ready to give up all of our secrets just yet, but indie game PR is a masterful mix of storytelling, media outreach, community building, launch planning and long-tail visibility.
That’s a lot easier when you’re well known and have a lot of dosh to spend.
Build it, and they will come? Maybe not!
Whilst Indie Games could be a door to a field of dreams where we've all seen the success stories where an indie game releases to widespread acclaim and high sales. In reality there's a lot more going on behind the scenes.
- Steam alone releases thousands of games per year
- Social algorithms punish new accounts
- Journalists receive hundreds of pitches a week
- Streamers prioritise games that already have momentum
Without PR, even strong titles will struggle to escape their own store page.
Common Indie Game PR Mistakes
Let’s save you some pain, eh?
Waiting until Launch Week?
PR should start months earlier to build up maximum hype.
I'll just Pitch to Everyone?
Your farming sim doesn’t belong in FPS media. You need to take your game to where it’ll be truly appreciated.
I can write a Corporate Press Release easy!
Indie tone should feel human, not shareholder-friendly.
Hiding your Personality
Your weirdness is your advantage, and it’s why we love you.
How long does it take?
You might not like this, but most clients appreciate our honesty. What we do is based on building momentum.
- Week One, a few articles.
- Month One, wishlists.
- Month Three, recognition.
- Month Six, people remember your studio.
The biggest wins often happen after launch:
- Console releases
- Game updates
- Awards
- Bundles
- Festivals
- Long-tail press
Good indie game PR should build you a reputation, not just sell a few more copies of your game. And that takes time...
It’s time to get the ball rolling!
Latest Press Releases
DROVA is out now on Mobile!
Urban Jungle is Out Today on Xbox Series S & X!
Welcome to the Pilgrim War: The official DLC for Rising Lords is OUT NOW on PC!
The Skin Stapler demo is turning heads – PSX grindhouse horror goes neon noir in Carrion City!
LightSup Set To Release on PC & Consoles in 2026!
Spica Adventure, the iconic platformer from TAITO, makes its worldwide console debut today!
Spotlight : Verho: Curse of Faces
Positioning a retro RPG for discovery
Verho - Curse of Faces is a dark retro-inspired first-person RPG with a unique world premise where revealing one’s face can have lethal consequences. It draws inspiration from classic dungeon crawlers with new, unexpected twists.
For PR purposes, this game benefits from ...
- A clear hook - this is a dark fantasy tale with a memorable twist
- Visuals and mechanics that are easy to convey in coverage
- A highly desirable retro aesthetic that is nostalgic and fresh
The result? A project that lends itself to headline angles (“retro dark fantasy RPG with a deadly curse”) and community involvement like demo speedruns and wishlist pushes. That’s indie game PR turning interest into action, creating reasons for press and players to care before launch.