We know how to get your game seen,
PR Hound is a no-nonsense video game PR agency with a nose for news and exceptional coverage. We have a proud pedigree of almost a century of collective experience in the games industry (and we’ve been playing games even longer). PR Hound have completed 100s of successful game campaigns from small indie titles to high-profile games - all of which have achieved exceptional coverage.
Press Releases
We develop clear, compelling press releases that frame your studio and title with a strong hook, precise facts, and a headline that editors can use as-is. Expect well-chosen quotes, platform and pricing details, dates, store links, and a tight asset pack that includes key art, logos, and trailer cuts.
Once approved, we distribute through targeted lists by region and beat, schedule for the right time zones, and handle embargoes or brief exclusives where helpful. Our relationships cover creators, reporters, and editors across mainstream and specialist gaming outlets, so your story reaches people who actually cover your kind of game.
Reactive press office
Keep building while we run the inbox. We triage requests, draft replies, and secure approvals. Interviews are scheduled with clear talking points and prep notes. We supply assets on demand, push corrections when something is off, and filter out low-value asks so your team stays focused. If an issue flares up, we give you concise guidance and handle the back-and-forth with press and creators.
Online live coverage reports
When conversation starts, you should know what is being said and where. We track articles, reviews, previews, YouTube features, streams, podcasts, newsletters, and social chatter across platforms such as X, Reddit, Discord, TikTok, and Twitch. Reports highlight reach estimates, sentiment, key quotes, frequent questions, and any inaccuracies to fix. You get quick snapshots during busy windows and fuller weekly round-ups with practical next steps.
Translation & localisation
If you are aiming beyond one language, we adapt press materials, store pages, trailers, captions, and review guides so they read naturally in each market. Native-speaking games specialists handle terminology, tone, and cultural checks. We maintain glossaries, follow platform style guides, and cover details like date formats, PEGI notes, and store tags. Final text is proofread and reviewed in context before it goes live.
Code Distribution
We manage keys securely, build whitelists, and verify requests to reduce waste. Recipients get an embargo, a review guide, and the right assets in one place. After delivery, we follow up with targeted emails and direct messages to journalists and creators whose audience fits your genre and platforms. Outreach is personal, concise, and respectful of inboxes. We monitor redemption, track interest, and share feedback so you see who is playing, who needs more time, and where further opportunity sits.
Bespoke Services
Every title is different, so we shape support to fit your goals. Options include:
- Review and preview guides for critics and creators.
- Creator outreach with clear eligibility, disclosure, and usage rules.
- Hands-on sessions, remote capture, and interview days.
- Award submissions and festival entries with tidy copy and assets.
- Social copy, store copy, and trailer scripting that match your tone.
Choose a full package or a focused boost for a single milestone such as demo week, a platform showcase, or launch.