Air Twister Case Study
Client Request
Our goal was to achieve maximum coverage over an 8-month period, from the game announcement to reviews, while targeting both physical and digital sales. Under the guidance of the renowned Yu Suzuki, known for his work on titles such as *Space Harrier* and *Shenmue*, our strategy generated sustained interest and culminated in successful sales across all formats.
Results
The game exceeded expectations by securing extensive news coverage and reviews, surpassing 400 in total, well beyond the anticipated 100. Acclaim spanned major media outlets, including Destructoid, Eurogamer, and IGN, with comprehensive coverage from renowned global publications. Local newspapers, TV, radio, lifestyle, and trade press also contributed to a diverse and widespread presence.
Our strategic approach included over 10 exclusive interviews with Yu Suzuki, featured in top-tier outlets such as Forbes. A highlight was a world-exclusive insight with IGN, strategically coordinated with Japan/IGN, providing a unique preview of Air Twister. The campaign’s success is reflected not only in the impressive numbers but also in the range of influential platforms that embraced and celebrated the game.
Featured Reviews
Air Twister is a great action packed on-rail shooter with a surprising amount of gameplay content”
Complete Xbox
Where the game really shines is in its art direction, soundtrack, as well as its replayability
Nintendo Master
Air Twister is a unique piece, the product of the whim of a brilliant mind
Hobby Consolas