GOT ANY
GAMES?
Welcome to the wide world of video game PR, where our savvy strategies, creative storytelling, and laser-focused campaigns turn your great games into tomorrow’s household names. At PR Hound, that’s exactly the kind of magic we specialise in.
What is gaming PR?
Video game PR isn’t just press releases and emails (even though we spend a lot of time on both of those!). In a nutshell, we spend our days connecting games with people who care and can spread the good word. It’s our job to craft compelling narratives that make players, influencers, and the media remember your game. From the initial announcements to following up on your final pieces of coverage, video game PR shapes the perception of your game and serves as the ultimate hype machine.
At PR Hound, we’re always sniffing out opportunities that make studios and games genuinely shine.
Why video game PR matters more than ever.
The games industry has exploded, and there’s never been a better time to pick up your gamepad. Indie gems and AAA blockbusters compete side by side for attention across crowded platforms and social feeds. But that makes it a really difficult time to be a developer.
It’s very difficult to get your game in front of the right people. Journalists, streamers and content creators are inundated with dozens of games every day, and there’s no way that they can play them all. Video game PR is how you cut through the noise and get yourself noticed. Without expert PR, excellent games can slip through the cracks.
Successful video game PR achieves three core goals:
Visibility
Getting your game in front of the right press, creators, and communities.
Credibility
Building trust through authentic coverage and clever storytelling.
Engagement
Transforming passive browsers into active fans and players.
The best video game PR strategies focus on narration, transforming campaigns into conversations.
PR Hound in action
When we tell people what we do for a living, they’re suitably impressed. Take that school guidance counsellors! One of the best things about working in video game PR today is the sheer variety of games we get to play and promote, from whimsical pixel adventures to emotional narrative journeys.
Here’s a snapshot of some titles connected to the PR Hound ecosystem recently, showcasing the outstanding indie releases we champion...
Air Twister Case Study
The game exceeded expectations by securing extensive news coverage and reviews, surpassing 400 in total, well beyond the anticipated 100. Acclaim spanned major media outlets, including Destructoid, Eurogamer, and IGN, with comprehensive coverage from renowned global publications. Local newspapers, TV, radio, lifestyle, and trade press also contributed to a diverse and widespread presence.
Our strategic approach included over 10 exclusive interviews with Yu Suzuki, featured in top-tier outlets such as Forbes. A highlight was a world-exclusive insight with IGN, strategically coordinated with Japan/IGN, providing a unique preview of Air Twister. The campaign’s success is reflected not only in the impressive numbers but also in the range of influential platforms that embraced and celebrated the game.
The Secret Sauce: How We Do Video Game PR
We’re not about to spill all of our secrets, but successful video game PR is both art and science. We’ve spent over a decade acquiring a deep understanding of what journalists, influencers, and players actually want.
Here’s how we make it happen...
Start with the Story
Every great PR strategy starts with a compelling angle. We lead with a narrative that gives press and community something worthy of sharing.
Targeted Outreach
Generic press blasts are a waste of time. Today’s media wants relevance, so we match games with media outlets, creators, and influencers whose audiences are genuinely aligned with your game.
Right On Time
Timing is everything when you’re securing coverage. Our team will put together a schedule that maximises coverage and sustains interest over the long term.
Keep Your Eyes on the Prize
PR isn’t set-and-forget. We monitor coverage and refine campaigns in real time, chasing up leads and sharing our progress.
This holistic approach is why our video game PR not only gets games remembered.
It's more than just Press Releases ...
We’re self-confessed experts in writing compelling press releases. But great video game PR doesn’t stop there. It extends into Media and influencer relations, Creative content, Launch and post-launch amplification , Campaign analytics and reporting , and more. We partner with you at every step to build authentic campaigns that get results.
Why not take a look at some of our recent Press Releases to get an idea on how we can help you amplify your games.