Simon the Sorcerer Origins Case Study
Client Request
Secure maximum coverage for the latest instalment of the beloved Simon the Sorcerer franchise.
Results
Simon the Sorcerer began in the 90s as a classic point-and-click adventure series and gained a cult following for its witty writing and charm. Simon the Sorcerer Origins is the 30th anniversary revival of Britain’s original boy wizard and serves as a modern prequel, reintroducing the world, characters, and tone to new audiences while respecting the style adored by longtime fans.
We knew that our favourite sarcastic sorcerer was in good hands with Italian developer Smallthing Studios, who have gone on to win awards for their work on the franchise. But Simon is less well-known outside of Europe, so we also had the challenge of introducing him to the Americas and beyond.
The response was magical. We built a steady campaign of trailers and press releases, targeting influencers, streamers and gaming sites alongside TV, radio, magazines and newspapers. Targeted previews were run in conjunction with IGN.de, HobbyConsolas (ES), V2 (FI), VGC (UK), Videochum (US), and Oyungezer(TR).
Our campaign in numbers:
* 800+ review and coverage codes REQUESTED by the media
* 300+ One-to-one pitches to carefully selected outlets
* 1,400+ coverage links generated in a 4-month period
* 30+ developer interviews completed
Featured Reviews
Simon the Sorcerer: Origins is a solid return for a beloved series, and the developers at Smallthing Studios seem more than capable of carrying on these magical adventures.
Nintendo Life
Origins is brilliant at what it's trying to do, and exactly the kind of thing fans have been hoping for all this time.
Eurogamer
One of the great heroes of the point-and-click era returns. In an adventure that finally lives up to its venerable name.
Gamestar.de
Simon the Sorcerer Origins isn't just an exercise in nostalgia, but a conscious act of love for the genre. Perhaps the world is ready for Simon's grand return.
Console Tribe
If you want a retro-feeling adventure game that looks and sounds great, you can't do better than this!
Video Chums
Simon the Sorcerer Origins is a beautiful homage to the golden age of graphic adventures, unafraid to embrace their more "hardcore" side while giving them a fresh visual style.
Hobby Consolas