Point & click · Adventure
Simon the Sorcerer Origins
Reviving a beloved 90s adventure brand for a new audience, without losing the old one.
The challenge
Simon the Sorcerer carries decades of nostalgia. Bringing the brand back meant winning over new players without alienating the fans who'd been asking for this for years.
What we did
We shaped the announcement beat carefully, courted the nostalgia press who'd covered the originals, and made sure long-time fans heard about the revival from voices they already trusted before the wider press cycle picked it up.
The result
A clean run from reveal to launch runway, with the legacy fanbase on side from day one.
Revealto launch runway
Legacybrand revival
“It wasn't just that PR Hound consistently delivered great results... their understanding of both the Eastern and the Western gaming market made short work of that. To me, it was the team's initiative and ALWAYS going out of their way to provide us with extremely tailored support, even in areas we didn't know we needed help with!”
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