Strictly Limited Games · JRPG
Astlibra Revision
A cult action-RPG with a devoted following but little mainstream noise, until launch week arrived.
The challenge
Astlibra Revision had the ingredients of a sleeper hit: years of development, a loyal following from its original release, and a genuinely huge JRPG waiting behind it. What it didn't have was a press story people outside that following had heard of.
What we did
We built a press narrative around the game's scale and its journey from passion project to full release, then ran a targeted review-key drive aimed at outlets and creators who cover deep, story-driven JRPGs rather than a scattershot blast to every inbox we had.
The result
200+ codes placed in 14 days, with coverage landing across major platforms in the run-up to launch and a publisher who had the momentum they needed on day one.
“Before PR Hound, I switched PR agencies rather often. I stopped doing that, and there are some reasons for that. The most important is obviously that they get the job done. But what might be more valuable for me personally is the fact that they are straightforward and honest with me. Their expectation management is incredible. In all these years, I've never been let down, whether the times have been great or hard, they always stood by the Deck13 team and me.”
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