Strictly Limited Games · Arcade
Air Twister
A flamboyant rail-shooter from a legendary creator, built for spectacle.
The challenge
Air Twister carries serious pedigree and an unapologetically maximalist style. The job was making sure that heritage and spectacle reached both the enthusiast press who'd appreciate the lineage and the mainstream outlets who'd respond to the visuals.
What we did
We split the campaign across two audiences: a heritage-led angle for enthusiast and retro-focused outlets, and a visuals-first push for broader games press, timed around both digital and physical release windows.
The result
Coverage across enthusiast and mainstream press, with a multi-region campaign supporting both the physical and digital launch.
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