# Geppy-X Remaster

> How PR Hound ran press for Geppy-X Remaster. A forgotten Sega Saturn shooter, reframed as a preservation story worth telling.

Source: https://www.prhound.co.uk/work/geppy-x/

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ININ Games · Shmup

A forgotten Sega Saturn shooter, reframed as a preservation story worth telling.

## The challenge

Geppy-X started life as a rare, overlooked Saturn shooter. Reintroducing it meant giving press and players a reason to care about a remaster of a game most had never heard of the first time round.

## What we did

We leaned into the preservation angle: the story of rescuing a lost shmup and giving it the release it never got. That framing gave outlets something to write about beyond “another remaster”, and let us hold a clean embargo until the moment was right.

## The result

Features landed in Kotaku, Forbes and Time Extension, with every embargo held to the letter.

**3** tier-one features

**100%** embargo held

> “We've been working with PR Hound for many years now and have partnered on a wide range of projects along the way. It's always a pleasure working with them. They're reliable, flexible, easy to work with, and simply great people. Over the years, PR Hound has become a trusted partner for us, and we're genuinely happy to continue working together on many more projects to come.”

Stefan DettmeringManaging Director, BXDXO

## Got a game like this?

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