# Air Twister

> How PR Hound ran press for Air Twister. A flamboyant rail-shooter from a legendary creator, built for spectacle.

Source: https://www.prhound.co.uk/work/air-twister/

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Strictly Limited Games · Arcade

A flamboyant rail-shooter from a legendary creator, built for spectacle.

## The challenge

Air Twister carries serious pedigree and an unapologetically maximalist style. The job was making sure that heritage and spectacle reached both the enthusiast press who'd appreciate the lineage and the mainstream outlets who'd respond to the visuals.

## What we did

We split the campaign across two audiences: a heritage-led angle for enthusiast and retro-focused outlets, and a visuals-first push for broader games press, timed around both digital and physical release windows.

## The result

Coverage across enthusiast and mainstream press, with a multi-region campaign supporting both the physical and digital launch.

**Multi** region campaign

**Physical** + digital push

> “PR Hound understands that every game is different; that each one needs its own audience and strategy. Mixing old-school relationships with a modern data-driven approach that delivers results makes them a boutique agency I wouldn't hesitate to recommend.”

Gareth WilliamsCOO, PressEngine

## Got a game like this?

We take on a handful of titles at a time so every campaign gets the full pack.

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